A brand new Alice in Wonderland immersive experience is opening in London, and it sounds like one to add to your family days out list! Alice Immersive Wonderland is bringing Lewis Carroll’s famous story to life through ten immersive spaces, live performances, interactive moments and 360° projections.
The experience opens at Dock X in Canada Water on 13th November 2026 and is currently scheduled to run until 21st March 2027. If you’re thinking about visiting, here’s everything you need to know about tickets, prices, the location and my Alice Immersive Wonderland discount code.
Alice Immersive Wonderland discount code
Looking for an Alice Immersive Wonderland discount code? You can use my Fever discount code:
Enter it when booking your tickets through Fever and check the discount has been applied before completing your purchase.
Discount code eligibility, available dates and any exclusions will be confirmed at checkout.
What is Alice Immersive Wonderland?
Alice Immersive Wonderland is a new walk-through experience inspired by Alice’s Adventures in Wonderland. Instead of simply watching the story, visitors will be able to step inside different scenes and follow Alice on her journey through Wonderland.
The experience will take place across ten immersive spaces and is expected to include:
- Larger than life sets inspired by Wonderland
- 360° projections and projection mapping
- Live theatrical performances at key moments
- Interactive games, riddles and optical illusions
- Multisensory elements involving sound, touch and smell
- Photo opportunities throughout the experience
Visitors can expect to explore familiar scenes, including the Rabbit Hole and the Mad Tea Party. The organisers say the journey will also feature characters including the White Rabbit, Cheshire Cat, Caterpillar, Mad Hatter and Queen of Hearts.
Where is Alice Immersive Wonderland in London?
Alice Immersive Wonderland will take place at Dock X in Canada Water, southeast London.
The full address is:
Dock X
Unit 1, Canada Water Retail Park
Surrey Quays Road
London
SE16 2XU
The nearest station is Canada Water, which is served by the Jubilee line and the Windrush line on the London Overground.
What is the Mad Hatter Experience?
If you’re looking for something extra special, there’s also a premium Mad Hatter Experience available to book.
The package includes entry to Alice Immersive Wonderland, fast track entry, special interactions and surprises, a tote bag containing Wonderland inspired gifts and merchandise, and a food and drink treat.
The adult package also includes the Lost Map treasure hunt, while the children’s package includes an activity booklet to complete during the journey. Tickets start from £72 for visitors aged 16 and over and from £65 for children aged 4 to 15, so it’s worth comparing the extras with standard admission before deciding which option is right for your family.
How to book Alice Immersive Wonderland tickets
Tickets are available to book through Fever, with prices varying depending on the date, time and ticket type. If you’re planning to visit during a weekend or school holiday, it may be worth booking ahead as popular sessions could sell out.
You can use my Alice Immersive Wonderland discount code KIDDOADVENTURES10 from 2nd November 2026, subject to the booking terms and eligibility at checkout.
My full review of Alice Immersive Wonderland London
Alice Immersive Wonderland gets my immersive experience seal of approval! I visited without my daughter on the first night, and I’m definitely planning to return with her. There was so much to touch, explore and get involved with, and I kept spotting things I knew she would love.
You wear headphones as you make your way around, with narration at certain points to explain what’s happening in the story. The rooms are beautifully decorated, and the combination of storytelling, lighting and interactive details really makes you feel like you’ve stepped into Alice’s world.
There are things to spin, little doors to crawl through and even a grinning mouth in a tree inviting you to put your hand inside, with a sign saying, “Trust the grin. Offer a hand.” It’s all wonderfully strange and completely in keeping with Wonderland. As for those tiny doors, getting through them is definitely easier for the children!
Some rooms have little shows to watch, with displays telling you how long you have until the next one starts. I thought that was a useful touch because you know whether to stick around before moving on. This is somewhere I’d recommend taking your time, as there are so many details to notice along the way.
The Mad Hatter’s tea party area was a highlight. The table is covered in teapots, stacked cups and saucers, with more crockery seemingly climbing up the wall. Then there are the giant teacup seats, complete with tongues spilling out onto their saucers. Yes, you can sit inside a teacup with a tongue! It’s weird, it’s fun, and it works so well with the theme. The colourful lighting and oversized decorations make this a brilliant spot for photos too.
Another activity I loved lets you choose a creature, colour it in and put your picture through a slot to see it appear on the screen. There are little colouring stations with pencils and sparkly heart-shaped stools, surrounded by a colourful Wonderland scene. I can already imagine my daughter wanting to spend ages here, especially once she sees her creation appear alongside the other creatures.
The Queen’s area is just as impressive, with playing card soldiers, rose-covered greenery and oversized red and white chess pieces. There’s also a huge red dress covered in hearts, with an “Off with their heads” sign above it. Everywhere you look, there’s another detail that brings the story to life. You can even have a go at mini golf called Flamingolf, which is such a fun addition.
I also liked the section dedicated to Lewis Carroll. You can learn more about the man behind Wonderland, including his work as a writer, mathematician, photographer and teacher. There’s a timeline and displays to explore, so there’s an educational side to the experience alongside all the games and imaginative rooms.
What impressed me most about this Alice in Wonderland experience in London was how much there was to get involved with. I loved the sets and photo opportunities, but the activities and storytelling were what made me want to keep exploring.
I had a fantastic time visiting as an adult, and although my daughter hasn’t experienced it yet, I saw plenty that I think she would enjoy. I’m really looking forward to taking her back and seeing which parts she loves most.
