We visited the new Harry Potter Shop on Oxford Street one day before its public opening, and we had so much fun! As a huge Harry Potter fan, I was very excited to see what was inside, and there is plenty to get excited about.
There’s a huge dragon, a Knight Bus photo opportunity, shelves of wizarding sweets and a Leaky Cauldron food and drink area. You can also take part in a Hogwarts Bear Ceremony and follow a Gringotts adventure around the shop.
If you’re planning a visit, here’s what to expect, how to get there and the prices I photographed so you can work out your budget beforehand.
Prices below were displayed during our preview visit on 3 November 2026. Products, menus and prices may change.
Where is the new Harry Potter shop in London?
The shop is at The Ribbon, 134 to 140 Oxford Street, London, W1D 1LZ.
Tottenham Court Road is the nearest station, served by the Central, Northern and Elizabeth lines.
The official opening date is Wednesday 4 November 2026. The flagship covers around 21,000 square feet across two floors and is officially the UK’s largest official Harry Potter shop.
What is inside Harry Potter Shop Oxford Street?
The shop takes its inspiration from Diagon Alley, with themed displays and lots of little details to look at as you explore.
The Gringotts area is particularly impressive. There’s a huge Ukrainian Ironbelly dragon surrounded by broken stonework, with vault numbered merchandise displays nearby. Even the tills fit the banking theme, with dark counters, brass details and a row of glowing globe lights.
Elsewhere, we spotted Hogwarts clothing, Sorting Hats, trunks, soft toys, mugs, stationery, pins, keyrings and plenty of sweets. There were also festive displays during our preview, including Diagon Alley snow globes, a 520 piece puzzle and Christmas gifts.
It’s the sort of place where you’ll want to take your time looking around, especially if you love spotting references to the books and films.
Harry Potter photo opportunities
Make sure you have some space on your phone! The main photo spots include the Ukrainian Ironbelly dragon in the Gringotts area and the full sized purple Knight Bus installation.
The themed counters, vault displays and colourful sweet shelves also make lovely backdrops for photos of your visit. I loved how much there was to look at beyond the products themselves.
The Sorting Hat experience: Hogwarts Bear Ceremony
If you’ve seen my stories about the sorting experience, its official name is the Hogwarts Bear Ceremony. It’s exclusive to the Oxford Street shop, and it was such a lovely part of our visit.
You choose qualities for your bear before a ceremony reveals its Hogwarts house. You then have a new companion to take home.
The experience is priced from £75 per bear. The listed package includes:
- Hogwarts house bear
- House robe
- Shirt
- House tie
- House scarf
- Collector’s box
- Certificate
Optional accessories cost extra.
The ceremony takes approximately five to seven minutes and is on the first floor, opposite the Leaky Cauldron exit.
Advance booking is required, with availability shown up to seven days ahead. Reserving a timeslot is free; the £75 package is paid for after the experience. A free reservation does not mean the bear is free.
The official shop says this bear is only available through the ceremony and cannot be bought separately.
I would definitely look at booking this if you want an extra special keepsake. It was so cool to see the ceremony, and such a lovely experience.
Book the Hogwarts Bear Ceremony here
What is the Gringotts Adventure?
The Gringotts Adventure gives you an activity to follow while exploring the shop.
You purchase a specially created Gringotts cheque book and receive a collectable Galleon, then look for stamping locations and complete activities around the store.
The adventure also continues at Harry Potter Shop King’s Cross, where you can collect a Sickle and add another stamp to your cheque book. This is £10.
The Leaky Cauldron at Harry Potter Shop London
You can stop for food and drinks at the Leaky Cauldron themed area, with savoury snacks, Harry Potter cakes, Butterbeer and coffee on the menu.
The food is part of the fun here. There are pizza pockets named after Howlers and acceptance letters, a Knight Bus biscuit and a Golden Snitch inspired cheesecake.
Below are all the food and drink prices shown on the menu boards I photographed during the preview.
Leaky Cauldron savoury food prices
Howler Pizza Pocket: £7.95
Acceptance Letter Pizza Pocket: £8.95
Innkeeper’s Sausage Roll: £7.95
Leaky Cauldron Pea Soup: £8.95
Cornish Pixie Pasty: £8.95
Leaky Cauldron Toastie: £7.95
The Howler Pizza Pocket contains tomato sauce, mozzarella and cheddar and is marked vegetarian. The Acceptance Letter Pizza Pocket adds pepperoni.
The Innkeeper’s Sausage Roll contains pork, black pudding and apple sausage meat in puff pastry. There is also a Cornish pasty, pea soup and a ham and cheese toastie.
Leaky Cauldron cakes and sweet treats
Ministry of Magic Floo Network Cupcake: £7.95
Knight Bus Shortbread Biscuit: £5.95
Weasley Wizard Wheezes’ Top Hat Cake: £9.95
Gringotts Gold Bar: £7.95
Leaky Cauldron: £11.95
Snitch: I Open at the Close: £12.95
The Floo Network Cupcake is a chocolate cupcake with vanilla icing and dark chocolate flames. The Knight Bus biscuit combines clotted cream shortbread, raspberry jam and fondant.
The Top Hat Cake has chocolate sponge and chocolate ganache, while the Gringotts Gold Bar combines clotted cream shortbread, dark chocolate and salted caramel.
The Leaky Cauldron dessert is a vanilla cheesecake with a blackberry centre on a black cocoa biscuit, topped with blackberry and lime fruit confectionery. The menu states that it contains fish gelatine.
The Snitch dessert is a strawberries and cream cheesecake with a strawberry compote centre, enclosed in white chocolate and served on a dark chocolate and shortbread biscuit.
Butterbeer prices
Butterbeer in a souvenir tankard: £9.50
Frozen Butterbeer in a compostable cup: £9.50
Butterbeer Ice Cream in a compostable cup: £9.50
Butterbeer Latte: £5.95
Iced Butterbeer Latte: £5.95
Both Butterbeer lattes are served with Butterbeer cream and fudge pieces.
The souvenir tankard is listed with the regular Butterbeer. The frozen version and ice cream are listed in compostable cups, which is useful to know if you particularly want the cup to take home.
Coffee, tea and other drinks
Flat white: £4.45
Americano: £4.25
Latte: £4.45
Cappuccino: £4.45
Tea: £3.25
Water bottle: £5.95
Iced Americano: £4.25
Iced latte: £4.45
Iced tea: £3.75
Still or sparkling water can: £3.25
Fanta, Sprite, Coke, Diet Coke or Coke Zero: £4.35 each
As a guide, a Howler Pizza Pocket and a Butterbeer in a souvenir tankard would total £17.45 at these prices. Adding a Knight Bus Shortbread Biscuit would bring that to £23.40.
Harry Potter sweets and bottled Butterbeer prices
There’s plenty to take home too. These prices were on the shop’s confectionery sign during our visit.
Butterbeer single bottle: £4.95
Butterbeer exclusive bottle: £4.95
Chocolate wand: £5.00
Caramel sea salt fudge: £6.00
Chocolate honeycomb: £6.00
Fudge Flies: £7.00
Peppermint Toads: £7.00
Fizzing Whizzbees: £8.00
Exploding Bon Bons: £8.00
Fudge barrel: £8.00
Bertie Botts: £9.95
Chocolate Frog: £9.95
Butterbeer biscuits: £12.95
Butterbeer four pack: £12.95
Chocolate Frog tin: £15.95
Bertie Botts tin: £15.95
The bottled Butterbeer sold in the shop is a separate purchase from the Butterbeer served at the Leaky Cauldron.
Harry Potter merchandise and souvenir prices
There is a huge range of merchandise, whether you want a small souvenir or something more special. A few prices I could clearly read on the labels were:
Butterbeer stein plush: £18.00
Snowy owl plush, 7 inch: £35.00
Mini Hogwarts trunk: £45.00
Large Hogwarts trunk: £75.00
We also spotted Chocolate Frog mugs, Hogwarts clothing, Sorting Hats, Diagon Alley pins, keyrings and Christmas gifts. The Butterbeer plush was particularly cute!
Oxford Street exclusives announced by the official Harry Potter website include a Diagon Alley wand, a Harry Potter Funko Pop!, MinaLima artwork inspired by the Knight Bus and Diagon Alley, and a Butterbeer label collection.
Can you buy personalised Harry Potter gifts?
Yes. The official shop advertises personalisation for selected products, including house robes, trunks, notebooks and Hogwarts acceptance letters featuring your name and address.
Check the price and available options with staff before ordering.
Is Harry Potter Shop Oxford Street worth visiting with kids?
We had such a lovely time at the preview. Between the dragon, themed displays, photo opportunities and all the merchandise, there was plenty to keep us looking around. The Hogwarts Bear Ceremony was a particularly special part of the visit for us.
My advice would be to decide on a spending budget beforehand. Between sweets, Butterbeer, souvenirs and optional experiences, it would be very easy to spend more than planned!
We visited before the public opening, so our preview doesn’t show how busy a normal day will be. If the bear ceremony is something you really want to do, book your timeslot in advance and check the official shop page for the latest visitor information.
For Harry Potter fans planning things to do in London, this is a lovely new stop to add to the list. We had so much fun exploring it, and I’m very happy we now have this on Oxford Street!
