Miffy fans are in for a treat this summer as Cutter & Squidge has launched a brand new Miffy themed experience in the heart of Soho. Running for a limited time, visitors can enjoy an adorable Miffy Afternoon Tea, take part in a hands on cake decorating masterclass and shop an exclusive Miffy collection featuring themed cakes, biscuits, cookie tins and merchandise.
Whether you’re planning a unique day out in London, looking for a fun activity with children or simply love Miffy, here’s everything you need to know.
Miffy Afternoon Tea at Cutter & Squidge
The Miffy Afternoon Tea is available from Wednesday to Sunday between 10 July and 31 August 2026.
Priced at £45 per person, each 90 minute sitting includes a selection of savoury and sweet treats inspired by Miffy, along with tea. Guests will also receive a limited edition Cutter & Squidge x Miffy notebook, while each table is decorated with a Miffy themed placemat.
The afternoon tea menu includes:
- Cheese and chutney brioche
- Egg mayo charcoal roll
- Coronation chicken sourdough roll
- Carrot cake truffle cake with a cream cheese centre
- Two Miffy biscuits
- A slice of Miffy Strawberry and Peach Melba Cake
- Two scones with Rodda’s clotted cream and strawberry jam
- Tea
Sitting times are available at:
- 11.30am
- 1.30pm
- 3.30pm
- 5.30pm
Advance booking is required.
Miffy Strawberries & Cream Roulade Masterclass
Families and budding bakers can also book the Miffy Strawberries & Cream Roulade Masterclass.
The 90 minute experience costs £65 per person and runs every Saturday from 12 July to 30 August 2026.
Suitable for ages 6 and over, participants will decorate their very own Miffy themed strawberries and cream roulade with guidance from the Cutter & Squidge team before taking it home.
Sessions take place at:
- 11am
- 1pm
Advance booking is required and spaces are limited.
Shop the Exclusive Miffy Collection
Even if you aren’t attending one of the ticketed experiences, visitors can browse the exclusive Miffy collection in store.
The collection includes:
- Miffy themed cakes
- Biscuits
- Cookie tins
- Miffy merchandise
Where Is the Miffy Experience?
Cutter & Squidge Soho
20 Brewer Street
London W1F 0SJ
The in store Miffy activation opens from 9 July 2026.
Is the Miffy Experience Worth Visiting?
If you’re a Miffy fan or looking for a unique London experience this summer, this limited time collaboration looks well worth visiting. Between the themed afternoon tea, interactive cake decorating class and exclusive merchandise, there’s something for both adults and children to enjoy. As availability is limited, it’s worth booking in advance if you’re planning to visit.
