If you’ve been scrolling through social media or walking down Oxford Street lately, chances are you’ve heard about the Twist Museum in London — the city’s immersive museum of illusions. With over 80 interactive exhibits and mind-bending rooms, it promises a one-of-a-kind experience. But is it really worth the ticket price? Here’s everything you need to know before you visit — including my honest review after going twice.
What is the Twist Museum?
Located in the heart of Oxford Street, Twist Museum London brands itself as a playground of the mind. It’s filled with optical illusions, immersive rooms, and interactive experiences designed to challenge your perception of reality. Highlights include: 80+ interactive exhibits exploring sound, light, heat, colour, and space, Instagrammable photo opportunities around every corner, optical illusion rooms that play tricks on your senses, designed in collaboration with artists, neuroscientists, and philosophers, and family-friendly educational activities.
I visited the Twist Museum when it first opened and again more recently, hoping it had improved over time. Unfortunately, I personally found the experience underwhelming and not worth the money.
The illusions are mildly entertaining but feel repetitive, and the space overall lacks the excitement and “wow” factor you’d expect from a £20+ attraction. While it may be a hit for young kids or first-time visitors to this type of exhibit, I didn’t find it particularly engaging.
If you’re looking for a similar experience, I’d actually recommend the Paradox Museum in Knightsbridge, which offers more interactive, polished, and enjoyable exhibits in my opinion.
Key Visitor Information
- Location: Twist Museum, 248 Oxford Street, London W1C 1DH
- Duration: Around 60–90 minutes
- Age Requirement: All ages welcome; children under 15 must be accompanied by an adult
- Accessibility: Wheelchair accessible
- Pushchairs: Not allowed inside exhibition areas (buggy park available)
- Tickets: Start from £20; children under 4 go free
Final Verdict: Should You Visit the Twist Museum?
If you’re curious and love quirky, illusion-based spaces, you might still enjoy the Twist Museum experience, especially if you haven’t been to anything similar before. It’s family-friendly, educational, and fun for snapping creative photos.
But if you’re looking for something more immersive, interactive, or simply better value for money, I’d skip Twist and check out the Paradox Museum London instead.
Have you been to the Twist Museum? Let me know your thoughts in the comments — or tag me in your illusion pics if you decide to go!
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